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Dr BARKATHUNISSA A

MBA, MPhil, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Exploring the plausibility of pre-purchase decision process in user acceptance of Smart Wearable Technology devices Indian Journal Of Marketing 21-Jun-2021 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BARKATHUNISSA A,PRATEEK GUPTA
Title of Article Exploring the plausibility of pre-purchase decision process in user acceptance of Smart Wearable Technology devices
Name of Journal Indian Journal Of Marketing
Volume No
Issue No
Page No -
URL http://indianjournalofmarketing.com/index.php/ijom/pages/view/ib
Date of Publication 21-Jun-2021
2 Factors Influencing Purchase Decision and Brand Switching in the Passenger Car Segment in Bengaluru International journal of advanced science and technology 26-Apr-2020 29 / 05 / 2540-252554

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BARKATHUNISSA A,ADISHESHA SAIRAM K
Title of Article Factors Influencing Purchase Decision and Brand Switching in the Passenger Car Segment in Bengaluru
Name of Journal International journal of advanced science and technology
Volume No 29
Issue No 05
Page No 2540-252554
URL https://www.scopus.com/sourceid/21100829147
Date of Publication 26-Apr-2020
3 A Study on the Factors Affecting usage of Voice Assistants and the Interface Transition from Touch to Voice International journal of advanced science and technology 26-Apr-2020 29 / 5 / 3084 -3102

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BARKATHUNISSA A,KARTHIK SANTHANARAJ
Title of Article A Study on the Factors Affecting usage of Voice Assistants and the Interface Transition from Touch to Voice
Name of Journal International journal of advanced science and technology
Volume No 29
Issue No 5
Page No 3084 -3102
URL https://www.scopus.com/sourceid/21100829147
Date of Publication 26-Apr-2020

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