| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||
| 1 | Exploring the plausibility of pre-purchase decision process in user acceptance of Smart Wearable Technology devices | Indian Journal Of Marketing | 21-Jun-2021 | / / - | ||||||||||||||||||||
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| 2 | Factors Influencing Purchase Decision and Brand Switching in the Passenger Car Segment in Bengaluru | International journal of advanced science and technology | 26-Apr-2020 | 29 / 05 / 2540-252554 | ||||||||||||||||||||
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| 3 | A Study on the Factors Affecting usage of Voice Assistants and the Interface Transition from Touch to Voice | International journal of advanced science and technology | 26-Apr-2020 | 29 / 5 / 3084 -3102 | ||||||||||||||||||||
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| Sl.No. | Type of Program | Role | Name of Program | Title of Paper | Date | Organising Institution | Level |
| 1 | Conference | Presenter | National level research conference | Consumer trust and preferences in Green cosmetics and certification | 14/03/2025 | Dayananda sagar college of arts, science and commerce | National |
| 2 | Conference | Presenter | National level business conference | Exploring the impact of celebrity endorsement and product attributes on consumer purchase intention in sportswear and fitness clothing. | 07/03/2025 | Christ University | National |
| 3 | Conference | Presenter | National level business conference | Analyzing factors influencing purchase intention in the preloved fashion industry. | 07/03/2025 | Christ University | National |
| 4 | Conference | Presenter | National level business conference | Evaluating the effectiveness of organic labels in shaping purchase intention and consumer preferences in the skin care industry. | 07/03/2025 | Christ University | National |
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